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SUMMARY:Beyond the Buzzwords: Building Engaging Event Experiences
DESCRIPTION:Join us on Friday February 14 for From Basics to Breakthroughs\, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes\, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful\, immersive\, and cost-effective events. \n\n\n\nIn this session\, discover how “immersive” has become an industry buzzword that is no longer reserved for just high-end consumer brand activations. Learn how everyday event technology – particularly for audio and visual—can increase your attendees’ immersion in the content and increase the impact of your content. \n\n\n\n\nRegistER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nChris Baron\n\n\n\nChristopher Baron brings over 30 years of experience in live events\, technical theatrical production\, and IT systems. Having started his career working in theater\, he later gained a Bachelor of Fine Arts degree in Technical Theatre Production from Toronto Metropolitan University. His passion for IT and technology\, coupled with his experience in theatre and live events\, cultivated his deep understanding of event technology. Joining Encore in 2007\, he is currently serving as Senior Director of Innovation where he leads an innovative team of digital production experts.  \n\n\n\n\n\n\n\n\n\n\n\nTammy Moore\n\n\n\nMODERATORTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\nVenue:
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/beyond-the-buzzwords-building-engaging-event-experiences/
LOCATION:Online
CATEGORIES:LinkedIn Live,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/01/30120003/Encore-Series-Session-3.png
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SUMMARY:Designing Events That Drive Impact
DESCRIPTION:Join us on Friday February 21 for From Basics to Breakthroughs\, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes\, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful\, immersive\, and cost-effective events. \n\n\n\nIn this session\, learn to maximize your attendees’ engagement and increase your organization’s ROI/ROE with easy\, moderate and advanced strategy tips from an event design expert. Learner outcomes include a framework for thinking about effective meeting design and insights into maximizing the effectiveness of every event\, every time. \n\n\n\n\nRegistER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nAmanda Armstrong\n\n\n\nAmanda Armstrong has been recognized among the top five Women of Influence by Meetings Net Magazine and as one of the 50 Most Influential Meeting Professionals by MPI. As Senior Vice President of Communications and Industry Relations at Encore\, she oversees strategic communication efforts and enhances the company’s industry presence. \n\n\n\nActive in the events industry\, Armstrong serves on the Event Industry Council’s APEX Critical Response Task Force and the Event Leaders 100 think tank. She previously chaired MPI’s International Board and held advisory roles with Hyatt Hotels and the St. Louis Convention & Visitors Commission. \n\n\n\nBefore Encore\, Armstrong led global meetings and travel at Enterprise Holdings for 14 years. A University of Colorado graduate\, she holds CMP\, CTE\, and CED certifications. Outside work\, she enjoys outdoor adventures\, traveling\, and sailing with her husband\, Jon. Her industry roots trace back to calling shows alongside AV professionals at the tech table. \n\n\n\n\n\n\n\n\n\n\n\nTammy Moore\n\n\n\nMODERATORTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\nVenue:
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/designing-events-that-drive-impact/
LOCATION:Online
CATEGORIES:LinkedIn Live,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/01/30120456/Encore-Series-Session-4.png
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