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SUMMARY:Measure What Matters: Sustainability Tracking & Interpretation Strategies for Event Professionals
DESCRIPTION:This free webinar is made possible with the support of our sponsor\, Honeycomb Strategies. \n\n\n\n\n\nStrong data has the power to shape more sustainable events — but collecting it is only half the battle. The real opportunity lies in knowing how to interpret and act on what the numbers are telling you. When event professionals move beyond spreadsheets and start visualizing and understanding their sustainability data\, they unlock smarter decisions\, stronger outcomes\, and greater accountability across the entire event lifecycle.  \n\n\n\nIn the spirit of PCMA Convening Leaders’ ethos of “Sustainability By Design\,” this webinar brings together practitioners who are doing exactly that — using data to drive informed\, intentional choices at every stage of event planning.  \n\n\n\nCorey Clark of Honeycomb Strategies will share best practices\, frameworks\, and methodologies for approaching sustainable decision-making through data\, including how tools like HIVE  support goal-setting\, certification milestones like EIC\, vendor outreach\, and on-site sustainability programming.  \n\n\n\nJoining the conversation is Karla Zander\, Director of Operations & Experience at PCMA. She will share her firsthand experiences using HIVE to navigate sustainability tracking in real-world event planning environments — from the challenges they faced to the strategies that made a difference.  \n\n\n\nIn this session\, you’ll learn how to: \n\n\n\n\nSet strategic\, measurable sustainability goals for your events\n\n\n\nCollect\, visualize\, and interpret sustainability data to inform decision-making \n\n\n\nApply tracking frameworks and methodologies regardless of the tools you use \n\n\n\nAlign sustainability initiatives with broader organizational values \n\n\n\nCommunicate your impact effectively to stakeholders and participants \n\n\n\n\nCan’t attend live? Register now to receive the recording.  \n\n\n\n\nRSVP Now
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/measure-what-matters/
CATEGORIES:PCMA Institute,Webinars
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DTSTART;TZID=America/New_York:20250509T123000
DTEND;TZID=America/New_York:20250509T133000
DTSTAMP:20260513T224307
CREATED:20250401T211425Z
LAST-MODIFIED:20250424T222838Z
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SUMMARY:Sustainable Events in Action: Practical Strategies for Impactful Planning 
DESCRIPTION:Sustainability isn’t a trend—it’s a necessity. But how can event professionals integrate sustainable practices while balancing budgets\, attendee experience\, and stakeholder demands? \n\n\n\nJoin us for a dynamic\, one-hour webinar where industry experts will share real-world strategies to design\, implement\, and measure sustainable events that make a lasting impact. \n\n\n\nWhat You’ll Gain: \n\n\n\n\nSustainable Event Strategy – Discover practical ways to incorporate sustainability into your events without compromising quality\, efficiency\, or budget.\n\n\n\n\n\nProven Cost-Effective Solutions – Learn how to balance sustainability goals with financial and logistical realities.\n\n\n\n\n\nTools for Measuring Impact – Get access to a sustainability checklist and an impact measurement framework to track and report on your event’s environmental footprint.\n\n\n\n\n\nExpert-Led Case Studies – Gain insights from real-world examples of successful sustainable events and their measurable outcomes.\n\n\n\n\n\nLive Q&A with Industry Experts – Get your questions answered and receive guidance tailored to your specific event challenges.\n\n\n\n\nIn celebration of Earth Day (April 22)\, this webinar will equip you with the tools and strategies needed to design eco-friendly\, high-impact events. Don’t miss this chance to be part of the movement toward smarter\, more sustainable events. \n\n\n\n\nREGISTER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nHOST  \n\n\n\nTammy Moore\, CMP\, CMM PCMA Event Leadership Institute | Senior Director\, Product Innovation \n\n\n\nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nMarley Finnegan Founder of PURPOSE Sustainability Strategy + PURPOSE Net Zero \n\n\n\nMarley is the founder of Purpose Sustainability Strategy and Purpose Net Zero\, simplifying event and travel emissions management. With 20+ years in large-scale events\, she created the PURPOSE Accreditation to scale sustainable event strategy. A GRI Certified Sustainability Professional\, she integrates climate knowledge with event planning. She also leads THE BLUEPRINT\, a podcast fostering inner connection for environmental action. Inspired by meditation\, her child\, and the earth\, Marley founded PURPOSE. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nTanya Popeau\, Head of Global Sustainability\, PCMA \n\n\n\nTanya is an internationally recognized expert in innovation and sustainability\, with a track record of developing award-winning solutions for complex global challenges. She has worked with leading corporations\, governments\, and academic institutions\, including Unilever\, the United Nations\, Mercedes-Benz\, BP\, BBC\, and Arsenal FC. \n\n\n\nA trusted leader\, Tanya has overseen multi-million-pound projects\, driving growth\, sustainability goals\, and social impact. With extensive experience across Asia\, Africa\, the US\, and the UK\, she combines strategic insight with effective stakeholder management and executive mentorship. \n\n\n\nCurrently based in London\, Tanya is also a lecturer\, consultant\, and speaker on ESG\, innovation\, and sustainability. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nVirginie De Visscher\, Executive Director of Business Events\, Destination Canada \n\n\n\nVirginie is an experienced professional who has held various roles in business development\, international trade\, and project management. Virginie has worked with organizations such as Destination Canada\, the Consulate General of the Kingdom of the Netherlands\, and Economic Development Winnipeg Inc. Virginie holds a Masters of Science in Engineering in Agriculture and is a Certified International Trade Professional. Virginie has also worked in countries such as Uganda and the Democratic Republic of Congo\, managing operations and sales and marketing. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nBel Hanson\, CMP\, DES Director\, Operations and Programs at ISCB \n\n\n\nBel Hanson is an event strategist who works for the International Society for Computational Biology (ISCB). She continually strives to improve programming\, networking\, and collaboration for attendees at each event while ensuring sustainability and legacy are priorities. \n\n\n\nBel has been a Certified Meeting Professional and Certified Digital Event Strategist since 2019. She is passionate about sustainability and the long-term impact events can have. Bel speaks regularly on legacy and sustainable practices in the events industry\, including as a keynote speaker for a PCMA chapter events. She has also been a guest on The Road Ahead with Les Goldberg podcast and VisitScotland’s COP26 – and the Journey to Change series. She is the current President of the MPI Heartland Chapter and lives in Johnston\, Iowa with her husband\, three kids\, and adorable dog. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nMelissa Radu\, Executive Director\, Destination Stewardship \n\n\n\nAs Executive Director of Destination Stewardship\, Melissa provides strategic leadership and visioning of our Tourism Master Plan\, taking the 10-year strategy from paper to reality. This work is focused on destination growth and development with the goal of respecting\, supporting\, and improving the local and global environments. 
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/sustainable-events-in-action-practical-strategies-for-impactful-planning/
LOCATION:Zoom
CATEGORIES:PCMA Institute,Webinars
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DTSTART;TZID=America/New_York:20250328T123000
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SUMMARY:Shattering the Glass Ceiling: Strategies for Women to Reach Senior Leadership Roles   
DESCRIPTION:Are you ready to break through barriers and claim your seat at the leadership table? Despite women’s invaluable contributions to the events industry\, the path to the C-suite remains challenging\, with only 32% of women holding executive committee\, director\, and board positions.  \n\n\n\n Join us for an eye-opening hour that will arm you with the tools to reach new heights in your career:  \n\n\n\n\nInspiring stories from trailblazing women who’ve navigated the path to senior positions \n\n\n\n\n\nPractical strategies and guidance to overcome gender-based obstacles and advance your career \n\n\n\n\n\nConnect with like-minded professionals determined to rewrite the leadership playbook \n\n\n\n\nOur panel of accomplished leaders will share their hard-won wisdom\, offering a roadmap to success that’s both practical and motivating. Join us in fostering a more diverse and inclusive leadership landscape in the events industry. Your participation could be the first step toward reshaping the future of executive representation.  \n\n\n\n\nREGISTER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nHOST  \n\n\n\nTammy Moore\, CMP\, CMM PCMA Event Leadership Institute | Senior Director\, Product Innovation \n\n\n\nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\n\n\n\n\nMODERATOR \n\n\n\nSherron Washington\, MA\, Founder and CEO\, The P3 Solution; PCMA ELI Instructor  \n\n\n\nSherron Washington is a seasoned marketing and communication expert with over two decades of experience. As the founder and CEO of The P3 Solution\, a Washington\, DC-based marcomm firm\, she specializes in simple\, results-driven strategies and training. A sought-after speaker\, author\, and facilitator\, Sherron blends strategy\, learning theory\, and technology to create impactful marketing solutions. \n\n\n\nA natural connector\, she excels at fostering authentic interactions that generate synergy and growth opportunities. Known for her energetic and engaging presence\, she inspires audiences to embrace clear\, effective communication that drives meaningful engagement and results. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nMichelle Allgauer\, CAE\, CMM\, CMP\, Senior Vice President\, Education and Engagement\, Financial Services Institute\, Inc. (FSI)   \n\n\n\nMichelle is a respected leader in education\, engagement\, and association management with 30+ years of experience in professional development\, events\, and strategy. As SVP of Education & Engagement at the Financial Services Institute (FSI)\, she leads meetings\, educational programs\, and marketing to equip financial professionals for success. \n\n\n\nA champion for women in leadership\, Michelle has thrived in male-dominated industries\, transitioning from hotel management to senior association roles. She has served on destination advisory boards and the Events Industry Council’s CMP Governance Commission and holds a Bachelor of Science from Ithaca College. \n\n\n\nPassionate about fostering inclusive leadership\, Michelle empowers the next generation of women to lead and succeed. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nMarni Puente\, Senior Vice President and Chief Marketing Officer\, SAIC  \n\n\n\nMarni Puente drives SAIC’s marketing strategy across defense\, space\, civilian\, and intelligence markets. With 25 years of experience at organizations like KPMG\, Accenture\, and Booz Allen Hamilton\, she excels in shaping innovative\, results-driven marketing programs. Marni is known for building high-performing teams\, leading insights-driven innovation\, and aligning marketing strategies with business goals. \n\n\n\nShe holds a Master’s in Communication Management from Towson University and a bachelor’s from Johns Hopkins. Passionate about inclusion\, Marni advocates for women and individuals with disabilities\, has served as a National Delegate for Vision 2020\, and held leadership roles in diversity-focused groups. She sits on the boards of Autism Speaks and the Cape Henlopen Education Foundation. Outside of work\, she enjoys Rehoboth Beach with her two sons and dog\, Molly. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nRobin Preston\, CEM\, DES Managing Director\, Events\, The American Institute of Architects (AIA); 2025 PCMA Board Member \n\n\n\nRobin Preston is a highly accomplished events industry professional\, known for her passion\, energy\, and ability to deliver exceptional results. With a proven track record of leadership\, she has successfully managed teams of 25+ employees\, overseen multi-million-dollar budgets\, and developed effective event strategies. Her expertise in event production is evident in her successful delivery of more than 450 events\, ranging from intimate gatherings to conferences with 18\,000+ attendees\, all marked by her through attention to detail and strategic planning.   \n\n\n\nOver nearly three decades\, Robin has made significant contributions to the industry by serving on various Boards of Directors\, participating in customer advisory boards for DMOs and CVBs\, speaking at numerous professional events\, and mentoring individuals who have gone on to successful careers. Her dynamic leadership style and unwavering commitment to excellence continues to drive her success in the business events industry.  \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nDionne Bishop\, CSEP\, Founder and CEO\, Events by Dionne\, Inc.   \n\n\n\nDionne Bishop is an award-winning event planner\, recognized with the 2023 Smart Women in Meetings Award and the 2022 MPI Toronto Planner Member of the Year accolades. With over 20 years of experience in the event and marketing industries\, Dionne founded Events by Dionne Inc. She has planned corporate and social events across major markets in Canada and the United States\, collaborating with esteemed organizations such as Road To Racing Canada\, Canadian Independent Music Association\, The Maven Collaborative\, Lifelong Crush and Everest Funeral Concierge.   \n\n\n\nDionne’s commitment to the industry extends beyond her role as an Event Strategist by serving as the Secretary of the Board for the Tourism Industry Association of Ontario (TIAO). Additionally\, Dionne has held leadership positions\, including President and Gala Chair of the International Live Events Association (ILEA) Toronto Chapter. She has been actively involved in Destination Toronto and the Black in Events Network. Her dedication to excellence and industry advancement continues to significantly impact the Canadian events landscape. 
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/shattering-the-glass-ceiling-strategies-for-women-to-reach-senior-leadership-roles/
LOCATION:Zoom
CATEGORIES:PCMA Institute,Webinars
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/02/24140430/Women-Leaders-Webinar.png
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