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DTSTART;TZID=America/New_York:20250328T123000
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DTSTAMP:20260516T171158
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SUMMARY:Shattering the Glass Ceiling: Strategies for Women to Reach Senior Leadership Roles   
DESCRIPTION:Are you ready to break through barriers and claim your seat at the leadership table? Despite women’s invaluable contributions to the events industry\, the path to the C-suite remains challenging\, with only 32% of women holding executive committee\, director\, and board positions.  \n\n\n\n Join us for an eye-opening hour that will arm you with the tools to reach new heights in your career:  \n\n\n\n\nInspiring stories from trailblazing women who’ve navigated the path to senior positions \n\n\n\n\n\nPractical strategies and guidance to overcome gender-based obstacles and advance your career \n\n\n\n\n\nConnect with like-minded professionals determined to rewrite the leadership playbook \n\n\n\n\nOur panel of accomplished leaders will share their hard-won wisdom\, offering a roadmap to success that’s both practical and motivating. Join us in fostering a more diverse and inclusive leadership landscape in the events industry. Your participation could be the first step toward reshaping the future of executive representation.  \n\n\n\n\nREGISTER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nHOST  \n\n\n\nTammy Moore\, CMP\, CMM PCMA Event Leadership Institute | Senior Director\, Product Innovation \n\n\n\nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\n\n\n\n\nMODERATOR \n\n\n\nSherron Washington\, MA\, Founder and CEO\, The P3 Solution; PCMA ELI Instructor  \n\n\n\nSherron Washington is a seasoned marketing and communication expert with over two decades of experience. As the founder and CEO of The P3 Solution\, a Washington\, DC-based marcomm firm\, she specializes in simple\, results-driven strategies and training. A sought-after speaker\, author\, and facilitator\, Sherron blends strategy\, learning theory\, and technology to create impactful marketing solutions. \n\n\n\nA natural connector\, she excels at fostering authentic interactions that generate synergy and growth opportunities. Known for her energetic and engaging presence\, she inspires audiences to embrace clear\, effective communication that drives meaningful engagement and results. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nMichelle Allgauer\, CAE\, CMM\, CMP\, Senior Vice President\, Education and Engagement\, Financial Services Institute\, Inc. (FSI)   \n\n\n\nMichelle is a respected leader in education\, engagement\, and association management with 30+ years of experience in professional development\, events\, and strategy. As SVP of Education & Engagement at the Financial Services Institute (FSI)\, she leads meetings\, educational programs\, and marketing to equip financial professionals for success. \n\n\n\nA champion for women in leadership\, Michelle has thrived in male-dominated industries\, transitioning from hotel management to senior association roles. She has served on destination advisory boards and the Events Industry Council’s CMP Governance Commission and holds a Bachelor of Science from Ithaca College. \n\n\n\nPassionate about fostering inclusive leadership\, Michelle empowers the next generation of women to lead and succeed. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nMarni Puente\, Senior Vice President and Chief Marketing Officer\, SAIC  \n\n\n\nMarni Puente drives SAIC’s marketing strategy across defense\, space\, civilian\, and intelligence markets. With 25 years of experience at organizations like KPMG\, Accenture\, and Booz Allen Hamilton\, she excels in shaping innovative\, results-driven marketing programs. Marni is known for building high-performing teams\, leading insights-driven innovation\, and aligning marketing strategies with business goals. \n\n\n\nShe holds a Master’s in Communication Management from Towson University and a bachelor’s from Johns Hopkins. Passionate about inclusion\, Marni advocates for women and individuals with disabilities\, has served as a National Delegate for Vision 2020\, and held leadership roles in diversity-focused groups. She sits on the boards of Autism Speaks and the Cape Henlopen Education Foundation. Outside of work\, she enjoys Rehoboth Beach with her two sons and dog\, Molly. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nRobin Preston\, CEM\, DES Managing Director\, Events\, The American Institute of Architects (AIA); 2025 PCMA Board Member \n\n\n\nRobin Preston is a highly accomplished events industry professional\, known for her passion\, energy\, and ability to deliver exceptional results. With a proven track record of leadership\, she has successfully managed teams of 25+ employees\, overseen multi-million-dollar budgets\, and developed effective event strategies. Her expertise in event production is evident in her successful delivery of more than 450 events\, ranging from intimate gatherings to conferences with 18\,000+ attendees\, all marked by her through attention to detail and strategic planning.   \n\n\n\nOver nearly three decades\, Robin has made significant contributions to the industry by serving on various Boards of Directors\, participating in customer advisory boards for DMOs and CVBs\, speaking at numerous professional events\, and mentoring individuals who have gone on to successful careers. Her dynamic leadership style and unwavering commitment to excellence continues to drive her success in the business events industry.  \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nDionne Bishop\, CSEP\, Founder and CEO\, Events by Dionne\, Inc.   \n\n\n\nDionne Bishop is an award-winning event planner\, recognized with the 2023 Smart Women in Meetings Award and the 2022 MPI Toronto Planner Member of the Year accolades. With over 20 years of experience in the event and marketing industries\, Dionne founded Events by Dionne Inc. She has planned corporate and social events across major markets in Canada and the United States\, collaborating with esteemed organizations such as Road To Racing Canada\, Canadian Independent Music Association\, The Maven Collaborative\, Lifelong Crush and Everest Funeral Concierge.   \n\n\n\nDionne’s commitment to the industry extends beyond her role as an Event Strategist by serving as the Secretary of the Board for the Tourism Industry Association of Ontario (TIAO). Additionally\, Dionne has held leadership positions\, including President and Gala Chair of the International Live Events Association (ILEA) Toronto Chapter. She has been actively involved in Destination Toronto and the Black in Events Network. Her dedication to excellence and industry advancement continues to significantly impact the Canadian events landscape. 
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/shattering-the-glass-ceiling-strategies-for-women-to-reach-senior-leadership-roles/
LOCATION:Zoom
CATEGORIES:PCMA Institute,Webinars
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/02/24140430/Women-Leaders-Webinar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250509T123000
DTEND;TZID=America/New_York:20250509T133000
DTSTAMP:20260516T171158
CREATED:20250401T211425Z
LAST-MODIFIED:20250424T222838Z
UID:10000016-1746793800-1746797400@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Sustainable Events in Action: Practical Strategies for Impactful Planning 
DESCRIPTION:Sustainability isn’t a trend—it’s a necessity. But how can event professionals integrate sustainable practices while balancing budgets\, attendee experience\, and stakeholder demands? \n\n\n\nJoin us for a dynamic\, one-hour webinar where industry experts will share real-world strategies to design\, implement\, and measure sustainable events that make a lasting impact. \n\n\n\nWhat You’ll Gain: \n\n\n\n\nSustainable Event Strategy – Discover practical ways to incorporate sustainability into your events without compromising quality\, efficiency\, or budget.\n\n\n\n\n\nProven Cost-Effective Solutions – Learn how to balance sustainability goals with financial and logistical realities.\n\n\n\n\n\nTools for Measuring Impact – Get access to a sustainability checklist and an impact measurement framework to track and report on your event’s environmental footprint.\n\n\n\n\n\nExpert-Led Case Studies – Gain insights from real-world examples of successful sustainable events and their measurable outcomes.\n\n\n\n\n\nLive Q&A with Industry Experts – Get your questions answered and receive guidance tailored to your specific event challenges.\n\n\n\n\nIn celebration of Earth Day (April 22)\, this webinar will equip you with the tools and strategies needed to design eco-friendly\, high-impact events. Don’t miss this chance to be part of the movement toward smarter\, more sustainable events. \n\n\n\n\nREGISTER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nHOST  \n\n\n\nTammy Moore\, CMP\, CMM PCMA Event Leadership Institute | Senior Director\, Product Innovation \n\n\n\nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nMarley Finnegan Founder of PURPOSE Sustainability Strategy + PURPOSE Net Zero \n\n\n\nMarley is the founder of Purpose Sustainability Strategy and Purpose Net Zero\, simplifying event and travel emissions management. With 20+ years in large-scale events\, she created the PURPOSE Accreditation to scale sustainable event strategy. A GRI Certified Sustainability Professional\, she integrates climate knowledge with event planning. She also leads THE BLUEPRINT\, a podcast fostering inner connection for environmental action. Inspired by meditation\, her child\, and the earth\, Marley founded PURPOSE. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nTanya Popeau\, Head of Global Sustainability\, PCMA \n\n\n\nTanya is an internationally recognized expert in innovation and sustainability\, with a track record of developing award-winning solutions for complex global challenges. She has worked with leading corporations\, governments\, and academic institutions\, including Unilever\, the United Nations\, Mercedes-Benz\, BP\, BBC\, and Arsenal FC. \n\n\n\nA trusted leader\, Tanya has overseen multi-million-pound projects\, driving growth\, sustainability goals\, and social impact. With extensive experience across Asia\, Africa\, the US\, and the UK\, she combines strategic insight with effective stakeholder management and executive mentorship. \n\n\n\nCurrently based in London\, Tanya is also a lecturer\, consultant\, and speaker on ESG\, innovation\, and sustainability. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nVirginie De Visscher\, Executive Director of Business Events\, Destination Canada \n\n\n\nVirginie is an experienced professional who has held various roles in business development\, international trade\, and project management. Virginie has worked with organizations such as Destination Canada\, the Consulate General of the Kingdom of the Netherlands\, and Economic Development Winnipeg Inc. Virginie holds a Masters of Science in Engineering in Agriculture and is a Certified International Trade Professional. Virginie has also worked in countries such as Uganda and the Democratic Republic of Congo\, managing operations and sales and marketing. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nBel Hanson\, CMP\, DES Director\, Operations and Programs at ISCB \n\n\n\nBel Hanson is an event strategist who works for the International Society for Computational Biology (ISCB). She continually strives to improve programming\, networking\, and collaboration for attendees at each event while ensuring sustainability and legacy are priorities. \n\n\n\nBel has been a Certified Meeting Professional and Certified Digital Event Strategist since 2019. She is passionate about sustainability and the long-term impact events can have. Bel speaks regularly on legacy and sustainable practices in the events industry\, including as a keynote speaker for a PCMA chapter events. She has also been a guest on The Road Ahead with Les Goldberg podcast and VisitScotland’s COP26 – and the Journey to Change series. She is the current President of the MPI Heartland Chapter and lives in Johnston\, Iowa with her husband\, three kids\, and adorable dog. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nMelissa Radu\, Executive Director\, Destination Stewardship \n\n\n\nAs Executive Director of Destination Stewardship\, Melissa provides strategic leadership and visioning of our Tourism Master Plan\, taking the 10-year strategy from paper to reality. This work is focused on destination growth and development with the goal of respecting\, supporting\, and improving the local and global environments. 
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/sustainable-events-in-action-practical-strategies-for-impactful-planning/
LOCATION:Zoom
CATEGORIES:PCMA Institute,Webinars
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/04/01161234/Sustainable-Events-Webinar-1500x500-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250519T120000
DTEND;TZID=America/New_York:20250519T130000
DTSTAMP:20260516T171158
CREATED:20250506T145757Z
LAST-MODIFIED:20250513T180218Z
UID:10000017-1747656000-1747659600@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Navigating the New CMP Landscape
DESCRIPTION:Are you gearing up for your CMP certification? Don’t miss this essential session unpacking the latest changes to the CMP exam and updates to our prep courses. Instructor Carolyn Browning will walk you through: \n\n\n\n\nKey updates to the exam content and structure \n\n\n\nFresh strategies for effective study and preparation \n\n\n\nNew resources and tools to boost your chances of success \n\n\n\nInsider tips on tackling the revamped exam format \n\n\n\n\nWhether you’re a first-time test-taker or looking to recertify\, this session will equip you with the knowledge and confidence to master your CMP journey!.  \n\n\n\n\nREGISTER NOW
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/navigating-the-new-cmp-landscape/
LOCATION:Zoom
CATEGORIES:LinkedIn Live,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/05/06095320/CMP-LinkedIn-Live-Event-Header_1500x500.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250625T113000
DTEND;TZID=America/New_York:20250625T123000
DTSTAMP:20260516T171158
CREATED:20250512T195600Z
LAST-MODIFIED:20250624T202227Z
UID:10000018-1750851000-1750854600@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Using Data to Drive Event & Business Impact 
DESCRIPTION:Today’s stakeholders want proof\, not promises. In this 60-minute webinar\, an expert panel of corporate and association professionals will share how they transform raw metrics into high-level wins. We’ll demystify which data points really matter\, like pipeline contribution\, engagement depth\, per-participant spend\, and sentiment scores\, and show how to link them to revenue\, retention\, and brand objectives. Learn practical techniques for setting data-backed targets\, interpreting insights in real time\, and pivoting mid-campaign. You’ll also hear proven change management tactics for packaging findings into concise data stories that earn C-suite confidence\, budget\, and action.   \n\n\n\nBy the end of the webinar\, participants will be able to:  \n\n\n\n\nIdentify high-value quantitative and qualitative data points that align with business and event goals. \n\n\n\nMap metrics to targets and set clear\, attainable benchmarks. \n\n\n\nUse live and post-event insights to improve participant experience\, marketing spend\, and revenue. \n\n\n\nBuild concise data stories for executives that spotlight return on investment\, risks\, and next steps. \n\n\n\nNavigate change-management hurdles and secure buy-in across leadership and cross-functional teams. \n\n\n\n\n\nREGISTER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nPANELIST \n\n\n\nJessa Foor\, CMEFounder and Senior Consultant\, PerFOORm Marketing \n\n\n\nJessa Foor\, CME\, is equal parts strategic powerhouse and spirited adventurer. By day\, she’s a seasoned and certified association marketing and communications executive with more than 15 years of experience leading high-performing\, data-driven marcomm teams and strategies at professional organizations like the National Association of Federal Credit Unions (NAFCU)\, the American Institute of Aeronautics and Astronautics (AIAA)\, and National Business Aviation Association (NBAA)—where she’s masterminded award-winning marketing and communications campaigns\, launched new events\, reimagined brands\, and drove millions in revenue growth. \n\n\n\nHer work has been recognized by GDUSA\, Association of Marketing and Communication Professionals (AMCP)\, and Telly Awards—but she’s most proud when her campaigns simply help people connect\, grow\, and lead. \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nLeslie Hasvold Senior Director of Corporate Events\, Programs\, and Customer Advocacy\, Cloudflare  \n\n\n\nLeslie Hasvold has been in the Bay Area event industry for 25 years\, and her career has spanned from small surgeon trainings to large scale technical user conferences. She has had the pleasure of working across the globe and in all elements of the event programming cycle. She is a member of the CEMA Advisory Board of Directors and has established herself as a leader in her organizations both literally and by virtue of her breadth of expertise.   \n\n\n\n\n\n\n\n\n\n\n\nPANELIST \n\n\n\nKevin Kirberg Director of Meetings\, American Society of Anesthesiologists  \n\n\n\nKevin Kirberg is a passionate association leader with more than 20 years’ experience in designing and implementing organization-wide events in the association and higher education industries.  Kevin has served the American Society of Anesthesiologists (ASA) for more than ten years\, where he currently leads the organization’s Meetings and Events team in implementing more than 50 events annually\, including the ASA annual meeting\, ANESTHESIOLOGY\, the world’s largest scientific anesthesiology meeting which attracts more than 12\,000 clinicians\, specialists\, and healthcare leaders each year.  Kevin also has experience overseeing medical association governance and advocacy meetings and has directed conference centers in both the association and higher education environments.  Currently\, Kevin serves on the Customer Advisory Boards for Visit Indy\, SF Travel\, Hyatt and Encore.  He is active in a several professional associations including Professional Convention Management Association (PCMA)\, Meeting Professionals International (MPI)\, International Association of Exhibitions and Events (IAEE) and the American Society of Association Executives (ASAE).  \n\n\n\n\n\n\n\n\n\n\n\nMODERATOR \n\n\n\nVinnu Deshetty  \n\n\n\nVinnu Deshetty is your trusted expert in event data analytics\, ROI strategies\, and event technology. With nearly 30 years of experience and her background as a former founder of an event company\, Vinnu is dedicated to making data more human\, transforming numbers into meaningful insights that create extraordinary experiences. Whether she’s teaching Event Measurement & Analytics at the PCMA Institute or inspiring audiences at industry conferences\, she empowers you to leverage data to achieve organizational success. Recognized as a BizBash Event Tech Innovator and a celebrated voice in the industry\, Vinnu blends innovation with collaboration to deliver impactful results. As a member of the ASAE Professional Technology Advisory Council\, she continues to advance tech-driven solutions\, always with the goal of helping you exceed expectations and craft events that truly resonate. 
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/using-data-to-drive-event-business-impact/
LOCATION:Zoom
CATEGORIES:PCMA Institute
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250717T090000
DTEND;TZID=America/Chicago:20250717T133000
DTSTAMP:20260516T171158
CREATED:20250530T194950Z
LAST-MODIFIED:20250627T192108Z
UID:10000020-1752742800-1752759000@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Event Tech Test Drive
DESCRIPTION:Discover tomorrow’s event marketing solutions today! Join our immersive demo day experience to witness how cutting-edge marketing solutions are revolutionizing event planning\, engagement\, and ROI measurement. Leading vendors will demonstrate their platforms alongside real-world client success stories\, offering you valuable insights into:  \n\n\n\n\nPractical implementation strategies \n\n\n\nDiverse use cases across event types \n\n\n\nMeasurable impact on event outcomes \n\n\n\n\nEngage directly with industry experts during live Q&A sessions and connect with peers during networking breaks to share perspectives and best practices.  \n\n\n\nWhether you’re looking to streamline operations\, boost attendee engagement\, or enhance your event’s bottom line\, the Event Tech Test Drive will equip you with the knowledge to make informed\, strategic technology decisions.  \n\n\n\nOur July 17 Test Drive webinar is evolving into something bigger—a brand-new webinar series launching soon. While this session won’t take place as originally planned\, we’re excited about what’s coming next. Stay tuned—you’ll be the first to know when fresh dates and discussions drop.
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/event-tech-test-drive/
LOCATION:Zoom
CATEGORIES:PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/05/30144748/ETTD-July-2025_1500x500.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250724T113000
DTEND;TZID=America/Chicago:20250724T123000
DTSTAMP:20260516T171158
CREATED:20250530T154824Z
LAST-MODIFIED:20250714T131511Z
UID:10000019-1753356600-1753360200@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Budgeting for a Shifting Global Economy
DESCRIPTION:Against a backdrop of evolving U.S. trade policies and economic uncertainty\, business events professionals are facing heightened complexity in planning and execution. The ripple effects of tariffs\, inflation\, and supply chain disruptions are placing new pressure on budgets\, timelines\, and stakeholder expectations.  \n\n\n\nIn this forward-focused webinar\, a panel of industry experts will unpack how shifting economic conditions are influencing event planning and will provide timely insights into how these developments impact everything from venue sourcing and transportation to production and pricing.  \n\n\n\nYou’ll gain strategies to build more resilient budgets\, navigate uncertainty with confidence\, and align internal and external stakeholders around adaptable event plans. Whether you’re planning a global conference or a regional meeting\, this session will help you future-proof your approach and deliver value in any economic environment.  \n\n\n\nBy the end of the session\, participants will be able to:  \n\n\n\n\nIntegrate contingency planning into event budgets to manage potential cost fluctuations and delays. \n\n\n\nDevelop agile financial frameworks that allow for rapid adjustments in response to economic volatility. \n\n\n\nRecognize early indicators of market disruption and prepare adaptive budgeting responses. \n\n\n\nCommunicate financial changes clearly to clients\, sponsors\, and leadership to foster transparency and alignment. \n\n\n\nAnalyze post-event data to improve forecasting and mitigate risk in future planning cycles. \n\n\n\n\nBrought to you by IHG® Hotels & Resorts \n\n\n\n\nREGISTER NOW\n\n\n\n\nSpeakers: \n\n\n\n\n\n\n\nIsaac J. Collazo is vice president\, STR Inc.\, a division of CoStar Group\, that provides market data on the hotel industry worldwide\, including supply and demand and market share data. Mr. Collazo’s responsibilities include ascertaining\, prioritizing\, and executing opportunities to harvest data through innovative analysis; alterations to collection/storage of data; identification of data gaps and collection opportunities; and establishment of external partnerships. He also drives new products/services along with developing new methods for displaying data and increasing its narration. Other duties include integrating STR into the CoStar data platform and providing counsel on STR’s lodging industry forecast process and its economic foundation. Prior to joining STR\, Mr. Collazo was Vice President\, Competitive Intelligence at InterContinental Hotels Group (IHG) and was responsible for ensuring effective cross-utilization of intelligence as well as overseeing a broad range of functional responsibilities\, including competitive performance analysis\, predictive analytics/modeling and interpreting the macro-economic environment. He also held other roles at IHG including vice president\, performance strategy & planning and vice president\, operations strategy & planning in the Americas. Before IHG\, Mr. Collazo was vice president\, strategic brand knowledge with Marriott International where he led their guest satisfaction program and competitive analysis group. He also served with Promus Hotel Corporation (acquired by Hilton). His responsibilities there included the administration and management of market and customer tracking systems and the development and communication of strategic briefs. Mr. Collazo began his career in the hospitality industry in 1987 with La Quinta Inns. Mr. Collazo holds a bachelor’s degree in business administration\, and radio\, television & film from Trinity University and a master of business administration from the University of Texas at Austin. \n\n\n\n\n\n\n\n\n\n\n\nAlexandra LaLoggia\, Area Director of Sales and Marketing\, mainly based at InterContinental Chicago and additionally supports the sales efforts at the Kimpton Journeyman Milwaukee and Kimpton Gray Chicago. Within this role\, Alexandra supports and oversee sales and marketing strategies across the hotels\, work with the DOSM’s in driving growth\, and enhancing the IHG Luxury and Lifestyle brand presence. \n\n\n\nAlexandra joined IHG as the Director of Sales and Marketing at the InterContinental Chicago Magnificent Mile in 2019 where she played a pivotal role in escalating the hotel to new heights. Her leadership was instrumental in the hotel’s transformation\, blending its rich history with modern luxury to create exceptional experiences. Before joining our team\, Alexandra held significant roles in the hospitality industry\, including Director of Sales at Loews Hollywood and leadership positions at the Ambassador Hotel Chicago and Hollywood Roosevelt. Her extensive experience in sales\, marketing\, and operations has consistently delivered impressive results and she will be an important partner to IHG as she continues to push the west region to excellence. \n\n\n\n\n\n\n\n\n\n\n\nJerry Murphy has over 25 years of experience in the hospitality and event management industry and currently serves as a Senior Portfolio Director on Smithbucklin’s Event Services team. In this role\, he leads a team responsible for the strategy\, development\, and execution of client organizations’ meetings\, events\, and tradeshows. Prior to joining Smithbucklin\, Jerry was Vice President of Customer Experience at Creative Group\, Inc.\, where he led teams delivering meetings and incentive programs globally. He also held senior leadership roles at Maritz\, overseeing Global Sourcing\, Strategic Meeting Management\, Registration\, and Event Execution. Jerry holds a Certificate in Supervisory Management from the Irish Management Institute and a Business Skills Certificate from Cornell University. \n\n\n\n\n\n\n\n\n\n\n\nBill Reed is Chief Event Strategy Officer for the American Society of Hematology\, the world’s largest professional society concerned with the causes and treatments of blood disorders.  In this role\, Bill oversees the Society’s global meetings strategy\, portfolio of events\, and operations of ASH’s conference center.  ASH’s annual meeting and exhibition is attended by over 30\,000 professionals from 110+ countries\, and 300 exhibiting companies.  The ASH annual meeting is one of the largest and fastest growing medical/healthcare events in the world\, and is an event known for successfully delivering innovations to its audience while honoring traditions simultaneously. \n\n\n\nBill is a Past Chair for the Professional Convention Management Association\, having served as its Chairman of the Board of Directors in 2016\, and served the organization as a Trustee for the PCMA Education Foundation board for multiple years.  Bill’s leadership with PCMA’s boards has spanned a decade from 2010-2020.  Bill also was President of the PCMA’s Capital Chapter in 2008.  Bill previously served a three-year term on the American Society of Association Executives’ Board of Directors\, and has been recognized as an ASAE Fellow\, which is an honorary recognition bestowed upon less than 1% of the ASAE membership.  He is an enthusiastic industry speaker and has received numerous industry awards\, including the PCMA Lifetime Achievement Award – Business Event Strategist (2023)\, the Foundation for International Meetings’ “Industry Executive of the Year” and Trade Show Executive’s “Rock Star Award.” \n\n\n\n\n\n\n\nModerator: \n\n\n\n\n\n\n\nTammy Moore\, CMP\, CMM\, is Vice President of Learning & Professional Development for PCMA. In this role she guides the professional development and educational course offerings across PCMA and the PCMA Institute. She has been a leader in the events industry for 20+ years as an in-house corporate event professional\, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Prior to the events industry\, Tammy worked in higher education as a student affairs professional with the University of Maryland College Park. As a result\, she has a depth of experience driving complex projects and strategic initiatives\, developing relationships with stakeholders and vendors\, and developing talent. \n\n\n\nTammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing projects and initiatives\, developing strategic partnerships\, and building the business development function. She was elevated to Chief Strategy & Growth Officer in 2022\, prior to ELI’s acquisition by PCMA in January 2023. She is an engaging and talented facilitator\, instructor\, and speaker. She hosts and moderates panel discussions for monthly webinars\, speaks and facilitates workshops on change management\, resilience\, transitioning from the tactical into the strategic\, and team leadership. \n\n\n\nAdept at managing remote teams\, Tammy fosters collaboration and innovation. Her expertise extends to serving as a course instructor\, sharing invaluable knowledge with aspiring event professionals. Recognized for strategic thinking\, operational excellence\, and driving organizational effectiveness\, Tammy has spearheaded numerous key initiatives\, earning the respect of C-suite executives. \n\n\n\nOutside of work\, Tammy is an avid home chef\, enjoys hiking\, and is a budding gardener. Her greatest joy comes from being a mom to her daughter\, Olivia\, and she can often be found watching her tennis matches. Originally from Cincinnati\, Ohio\, she now lives in Fairfax\, Virginia\, but calls a little remote town in Northern Michigan home (ask her about Petoskey hunting and sand dune climbing).
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/budgeting-for-a-shifting-global-economy/
LOCATION:Zoom
CATEGORIES:PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/05/10084706/Budgeting-for-a-Shifting-Global-Economy-Event-Header_1500x500-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251106T110000
DTEND;TZID=America/Chicago:20251106T120000
DTSTAMP:20260516T171158
CREATED:20251022T034154Z
LAST-MODIFIED:20251022T202457Z
UID:10000021-1762426800-1762430400@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Beyond the Platform
DESCRIPTION:REGISTER NOW \n\n\n\n\n\nFor event professionals\, registration is more than a form—it’s the start of your participant experience and a lever for long-term organizational impact. But is your tech strategy truly supporting marketing\, education\, and year-round engagement?Join the PCMA Institute for “Beyond the Platform: How Your Approach Can Have Long-Term Impact\,” featuring Vinnu Deshetty (PCMA Institute Instructor) and Matt Dodson (A2Z Events).This interactive webinar will help you look past the feature checklist and build a smarter\, outcome-driven event tech strategy. Discover how to: \n\n\n\n\nChoose technology that supports your association’s goals \n\n\n\nTurn event data into insights that fuel marketing and ROI \n\n\n\nAlign teams around a tech approach that delivers long-term value \n\n\n\n\nTackle today’s complex event tech landscape with guidance from experts who make strategy clear\, practical\, and achievable for every association.  \n\n\n\n\nRegister Now
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/beyond-the-platform/
LOCATION:Zoom
CATEGORIES:PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/10/21222138/Webinar-Beyond-the-Platform.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260129T110000
DTEND;TZID=America/Chicago:20260129T120000
DTSTAMP:20260516T171158
CREATED:20260114T024751Z
LAST-MODIFIED:20260116T163743Z
UID:10000023-1769684400-1769688000@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:State of the Industry
DESCRIPTION:REGISTER NOW \n\n\n\n\n\nThis free webinar is made possible with the support of our sponsor\, Visit Anaheim.As we move into 2026\, business events sit at the intersection of strategic transformation and operational excellence. This session explores how event professionals can evolve from logistics coordinators to strategic business partners who drive measurable organizational value.Drawing from the latest industry research\, we’ll examine the shift to strategic event portfolios\, AI-powered ROI analytics\, hybrid engagement models\, and data storytelling frameworks that secure executive buy-in.Can’t attend live? Register now to receive the recording. \n\n\n\n\nRegister Now
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/state-of-the-industry/
LOCATION:Zoom
CATEGORIES:PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/01/13204135/State-of-the-Industry-Webinar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260331T110000
DTEND;TZID=America/Chicago:20260331T120000
DTSTAMP:20260516T171158
CREATED:20260304T220412Z
LAST-MODIFIED:20260324T151033Z
UID:10000024-1774954800-1774958400@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Power Talk: Designing Belonging with Dr. Tanisha King
DESCRIPTION:This free webinar is made possible with the support of our sponsor\, Visit Greater Palm Springs. \n\n\n\n\n\nPsychological safety plays a powerful role in shaping whether people feel comfortable participating\, sharing ideas\, and engaging meaningfully in group environments. For meeting and event professionals\, the way experiences are designed—from registration to room setup to speaker engagement—can either invite participation or unintentionally create barriers to it.  \n\n\n\nThis session explores the significance of psychological safety in meetings and events and why it is essential to attendee engagement\, learning\, and collaboration. Participants will learn how everyday design choices and subtle environmental signals influence how people interpret whether they belong and whether their voice is welcomed.  \n\n\n\nBy the end of the session\, event professionals will better understand how psychological safety impacts attendee experience and how intentional design practices can create more engaging\, participatory\, and successful events.  \n\n\n\nFollowing Dr. King’s Power Talk: hear from a panel of experts to dive deeper into the financial\, scientific\, and practical applications of creating psychological safety at events.   \n\n\n\nLearning Objectives: \n\n\n\n\nDefine psychological safety and its importance in meetings and events. \n\n\n\nIdentify signals within event environments that influence whether attendees feel safe to engage. \n\n\n\nApply simple strategies to support psychological safety and increase meaningful participation. \n\n\n\n\nCEU: 1 \n\n\n\nCan’t attend live? Register now to receive the recording.  \n\n\n\n \n\n\n\n\nRegister Now
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/power-talk-designing-belonging-with-dr-tanisha-king/
CATEGORIES:PCMA Institute
ATTACH;FMTTYPE=image/jpeg:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/03/11150834/Event-Page-Header-Image-Dr-King-March-2026-Webinar-1500x500-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260429T110000
DTEND;TZID=America/Chicago:20260429T120000
DTSTAMP:20260516T171158
CREATED:20260408T185905Z
LAST-MODIFIED:20260422T125133Z
UID:10000025-1777460400-1777464000@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Measure What Matters: Sustainability Tracking & Interpretation Strategies for Event Professionals
DESCRIPTION:This free webinar is made possible with the support of our sponsor\, Honeycomb Strategies. \n\n\n\n\n\nStrong data has the power to shape more sustainable events — but collecting it is only half the battle. The real opportunity lies in knowing how to interpret and act on what the numbers are telling you. When event professionals move beyond spreadsheets and start visualizing and understanding their sustainability data\, they unlock smarter decisions\, stronger outcomes\, and greater accountability across the entire event lifecycle.  \n\n\n\nIn the spirit of PCMA Convening Leaders’ ethos of “Sustainability By Design\,” this webinar brings together practitioners who are doing exactly that — using data to drive informed\, intentional choices at every stage of event planning.  \n\n\n\nCorey Clark of Honeycomb Strategies will share best practices\, frameworks\, and methodologies for approaching sustainable decision-making through data\, including how tools like HIVE  support goal-setting\, certification milestones like EIC\, vendor outreach\, and on-site sustainability programming.  \n\n\n\nJoining the conversation is Karla Zander\, Director of Operations & Experience at PCMA. She will share her firsthand experiences using HIVE to navigate sustainability tracking in real-world event planning environments — from the challenges they faced to the strategies that made a difference.  \n\n\n\nIn this session\, you’ll learn how to: \n\n\n\n\nSet strategic\, measurable sustainability goals for your events\n\n\n\nCollect\, visualize\, and interpret sustainability data to inform decision-making \n\n\n\nApply tracking frameworks and methodologies regardless of the tools you use \n\n\n\nAlign sustainability initiatives with broader organizational values \n\n\n\nCommunicate your impact effectively to stakeholders and participants \n\n\n\n\nCan’t attend live? Register now to receive the recording.  \n\n\n\n\nRSVP Now
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/measure-what-matters/
CATEGORIES:PCMA Institute,Webinars
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/04/08135337/Webinar-April-2026-Measure-What-Matters-Event-Page-Header.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260514T113000
DTEND;TZID=America/Chicago:20260514T120000
DTSTAMP:20260516T171158
CREATED:20260417T202849Z
LAST-MODIFIED:20260428T152002Z
UID:10000027-1778758200-1778760000@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:Join us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \n\n\n\n\n\nWhat to Expect: \n\n\n\n\nLive Q&A with the PCMA Institute team\n\n\n\nGuidance on the BES application process\n\n\n\nOpportunity to ask questions in real time\n\n\n\nInsight into whether BES is the right fit\n\n\n\n\nWho Should Attend: \n\n\n\n\nEvent professionals considering BES\n\n\n\nIndividuals preparing their application\n\n\n\nAnyone interested in advancing their strategic impact\n\n\n\n\n\n\n\n\n\nRSVP for Office hours
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/bes-office-hours-may/
CATEGORIES:Open House Webinar,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/04/17152711/BES-Office-Hours-V2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260528T110000
DTEND;TZID=America/Chicago:20260528T120000
DTSTAMP:20260516T171158
CREATED:20260428T042121Z
LAST-MODIFIED:20260507T134045Z
UID:10000034-1779966000-1779969600@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:The Questions Keeping Event Leaders Up at Night\, Answered
DESCRIPTION:This free webinar is made possible with the support of our sponsor\, 360 Live Media. \n\n\n\n\n\nEvents feel harder right now because they are. Costs keep rising\, participation is unpredictable\, and the metrics we’ve been using are no longer telling the full story. What’s more\, event leaders are being asked to deliver more with the outdated models that stopped serving us years ago.    \n\n\n\nThe good news is\, we know what needs to change.   \n\n\n\nIn this live discussion\, three experienced event leaders share how they are rethinking their approach in real time. Grounded in the most common questions we’re hearing from the events community\, this conversation focuses on three critical shifts: what stays and what goes in your event portfolio\, how to redefine success in a way that reflects today’s reality\, and how to guide stakeholders toward smarter\, more confident decisions.  \n\n\n\nYou’ll hear how small changes can unlock major results\, how data can reshape the conversation\, and how to guide committees through moments of uncertainty without losing momentum. This is a practical\, honest look at what it takes to create events in today’s world.  \n\n\n\nIn this session\, you’ll learn how to: \n\n\n\n\nUnderstand a practical approach to get started with evaluating your event portfolio. \n\n\n\nGather insights on relevant metrics to measure event impact. \n\n\n\nGain tools on how to lead more effective decision-making conversations that help your stakeholders move forward. \n\n\n\n\nCan’t attend live? Register now to receive the recording.  \n\n\n\n\n\n\n\n\nRSVP Now
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/the-questions-keeping-event-leaders-up-at-night-answered-2/
CATEGORIES:PCMA Institute,Webinars
ATTACH;FMTTYPE=image/png:https://staging-pcmainstitute.tangiblelaunchpad.com/wp-content/uploads/2026/04/Webinar-May-2026-The-Questions-Keeping-Event-Leaders-Up-at-Night-Answered-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260611T113000
DTEND;TZID=America/Chicago:20260611T120000
DTSTAMP:20260516T171158
CREATED:20260417T203218Z
LAST-MODIFIED:20260428T152535Z
UID:10000028-1781177400-1781179200@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:Join us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \n\n\n\n\n\nWhat to Expect: \n\n\n\n\nLive Q&A with the PCMA Institute team\n\n\n\nGuidance on the BES application process\n\n\n\nOpportunity to ask questions in real time\n\n\n\nInsight into whether BES is the right fit\n\n\n\n\nWho Should Attend: \n\n\n\n\nEvent professionals considering BES\n\n\n\nIndividuals preparing their application\n\n\n\nAnyone interested in advancing their strategic impact\n\n\n\n\n\n\n\n\n\nRSVP for Office hours
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/bes-office-hours-june-2026/
CATEGORIES:Open House Webinar,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/04/17152711/BES-Office-Hours-V2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260709T113000
DTEND;TZID=America/Chicago:20260709T120000
DTSTAMP:20260516T171158
CREATED:20260428T120656Z
LAST-MODIFIED:20260428T152702Z
UID:10000035-1783596600-1783598400@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:Join us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \n\n\n\n\n\nWhat to Expect: \n\n\n\n\nLive Q&A with the PCMA Institute team\n\n\n\nGuidance on the BES application process\n\n\n\nOpportunity to ask questions in real time\n\n\n\nInsight into whether BES is the right fit\n\n\n\n\nWho Should Attend: \n\n\n\n\nEvent professionals considering BES\n\n\n\nIndividuals preparing their application\n\n\n\nAnyone interested in advancing their strategic impact\n\n\n\n\n\n\n\n\n\nRSVP for Office hours
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/business-event-strategist-certification-office-hours-july-2026/
CATEGORIES:Open House Webinar,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/04/17152711/BES-Office-Hours-V2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260813T113000
DTEND;TZID=America/Chicago:20260813T120000
DTSTAMP:20260516T171158
CREATED:20260417T203838Z
LAST-MODIFIED:20260428T152832Z
UID:10000030-1786620600-1786622400@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:Join us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \n\n\n\n\n\nWhat to Expect: \n\n\n\n\nLive Q&A with the PCMA Institute team\n\n\n\nGuidance on the BES application process\n\n\n\nOpportunity to ask questions in real time\n\n\n\nInsight into whether BES is the right fit\n\n\n\n\nWho Should Attend: \n\n\n\n\nEvent professionals considering BES\n\n\n\nIndividuals preparing their application\n\n\n\nAnyone interested in advancing their strategic impact\n\n\n\n\n\n\n\n\n\nRSVP for Office hours
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/bes-office-hours-aug-2026/
CATEGORIES:Open House Webinar,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/04/17152711/BES-Office-Hours-V2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260910T113000
DTEND;TZID=America/Chicago:20260910T120000
DTSTAMP:20260516T171158
CREATED:20260417T203948Z
LAST-MODIFIED:20260428T153014Z
UID:10000031-1789039800-1789041600@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:Join us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \n\n\n\n\n\nWhat to Expect: \n\n\n\n\nLive Q&A with the PCMA Institute team\n\n\n\nGuidance on the BES application process\n\n\n\nOpportunity to ask questions in real time\n\n\n\nInsight into whether BES is the right fit\n\n\n\n\nWho Should Attend: \n\n\n\n\nEvent professionals considering BES\n\n\n\nIndividuals preparing their application\n\n\n\nAnyone interested in advancing their strategic impact\n\n\n\n\n\n\n\n\n\nRSVP for Office hours
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/bes-office-hours-sep-2026/
CATEGORIES:Open House Webinar,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/04/17152711/BES-Office-Hours-V2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261008T113000
DTEND;TZID=America/Chicago:20261008T120000
DTSTAMP:20260516T171158
CREATED:20260417T204048Z
LAST-MODIFIED:20260428T153204Z
UID:10000032-1791459000-1791460800@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:Join us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \n\n\n\n\n\nWhat to Expect: \n\n\n\n\nLive Q&A with the PCMA Institute team\n\n\n\nGuidance on the BES application process\n\n\n\nOpportunity to ask questions in real time\n\n\n\nInsight into whether BES is the right fit\n\n\n\n\nWho Should Attend: \n\n\n\n\nEvent professionals considering BES\n\n\n\nIndividuals preparing their application\n\n\n\nAnyone interested in advancing their strategic impact\n\n\n\n\n\n\n\n\n\nRSVP for Office hours
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/bes-office-hours-oct/
CATEGORIES:Open House Webinar,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/04/17152711/BES-Office-Hours-V2.png
END:VEVENT
END:VCALENDAR