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DTSTART;TZID=America/New_York:20250227T123000
DTEND;TZID=America/New_York:20250227T133000
DTSTAMP:20260513T182426
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SUMMARY:Driving Social Change Through Business Events
DESCRIPTION:Harness the power of business events as a catalyst for social change! Join us for an eye-opening webinar that will revolutionize the way you approach event planning by unveiling:  \n\n\n\n\nHow to craft events that not only meet business objectives but also drive meaningful social impact \n\n\n\nPractical ways to transform fundraisers\, conferences\, product launches\, and community initiatives into platforms for positive change\n\n\n\nMethods for measuring and communicating the social impact of events to stakeholders.\n\n\n\n\nOur expert speakers will share:  \n\n\n\n\nReal-world case studies of successful socially impactful events\n\n\n\nInsider tips for amplifying your brand’s purpose through thoughtful event design \n\n\n\nActionable strategies you can implement immediately  \n\n\n\n\nBusiness leaders\, event strategists\, and CSR professionals: Don’t miss this opportunity to learn how your organization can become a force for good while achieving its business goals. You’ll walk away with a toolkit of fresh ideas to create events that resonate with your audience and leave a lasting impact on your community.  \n\n\n\n\nREGISTER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nHOST & MODERATOR\n\n\n\nTammy Moore\, CMP\, CMM\, PCMA Event Leadership Institute | Senior Director\, Product Innovation \n\n\n\nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\n\n\n\n\nZoe Moore\, Moore Consulting Agency LLC and PCMA Event Leadership Institute Instructor | Strategic EDI Consultant    \n\n\n\nChiriga Moore\, affectionately known as “Zoe\,” is a Strategic Equity\, Diversity & Inclusion Consultant for Moore Consulting Agency. An Army Veteran\, her experience as an Equal Opportunity Representative as a Soldier led to becoming an advocate for Equity\, Diversity\, and Inclusion (EDI) in the hospitality\, events and tourism industries. She is on a mission to hold leaders accountable to their expressed commitment to strengthening their awareness\, comprehension and operationalizing EDI from insight to implementation.   \n\n\n\nFeatured on the covers of November 2020 The Meeting Professional magazine for “Sparking” change in her role as the co-chair of the MPI Global DEI Advisory committee\, Zoe has also graced the October 2021 NorthStar Meetings Group\, Meetings & Conventions magazine cover as one of 15 Event Professionals Making an Impact. Additionally\, she has been recognized at the MPI 50th anniversary\, 50 Up and Comers to Watch\, A 2018 & 2020 Industry Trendsetter by Meetings Today\, MPI Georgia 2023 Phoenix Award as Planner Member of the Year nominee for her involvement with the twice awarded MPI Georgia Community Inclusion Committee and work to advocate for Supplier Diversity across the chapter\, organization and industry as a whole. Also in 2023 she was awarded the Global Social Impact award by Events Industry Council as a result of being nominated by the CEO’s of the National Coalition of Black Meeting Professionals (NCBMP)\, Meeting Professionals International (MPI) and Professionals Convention & Meetings Association (PCMA \n\n\n\n\n\n\n\n\n\n\n\nRhanee Palma\, CDME\, Rhanee Palma and Company |  Operations and Events Manager\, University of California at Davis Air Quality Research Center and Founder & CEO  \n\n\n\nRhanee Palma oversees Operations and Events at the UC Davis Air Quality Research Center and Founder/CEO of Rhanee Palma & Co. With over a decade of award-winning experience\, she made history as the first Filipina American to hold a C-Suite role at Visit Oakland. An expert in curating impactful events\, Palma has managed everything from global video game tournaments to academic conferences that empower communities to influence air quality policies.   \n\n\n\nRenowned for championing sustainable meetings\, she specializes in event strategy\, destination sales\, and delivering high-impact\, budget-conscious solutions. As a master connector\, she excels in fostering collaboration and driving meaningful change across industries. Palma’s work emphasizes equity\, innovation\, and environmental stewardship\, making her a sought-after leader in events that create global impact.  \n\n\n\n\n\n\n\n\n\n\n\nNatalie Thompson Vice President of Diversity\, Equity\, and Inclusion\, Board of Directors\, Capital Pride Alliance   \n\n\n\nNatalie Thompson joined the Capital Pride Alliance Board in 2018. She currently serves as the VP of Diversity\, Equity\, and Inclusion and is the Chair of the DEI committee\, responsible for organizing the #StillWe Lead program\, and assists with programming for the Pride Talks series.  Natalie also serves on InterPride’s Board as a VP of Global Outreach and Partnership.  In 2020\, through her work with InterPride\, Natalie served as Co-Chair for the Global Pride 2020 initiative.  \n\n\n\nProfessionally\, Natalie is the Director of Programs for the SF LGBT Center\, addressing the needs of the community to increase access to housing\, employment\, mental health services\, nutritional resources\, etc.  Through her work and volunteerism\, Natalie is dedicated to building community sufficiency\, reducing barriers\, and celebrating our diversity.  \n\n\n\n\n\n\n\n\n\n\n\nCheryl Hughes\, Owner\, Cheryl Hughes Consulting\, LLC   \n\n\n\nAs an executive leader and consultant\, Cheryl Hughes transforms innovative ideas into impactful initiatives\, programs\, and large-scale events. Her expertise spans civic engagement\, democracy initiatives\, youth development\, urban renewal\, science education\, and organizational change. A skilled change agent\, Cheryl fosters collaboration among diverse stakeholders by identifying shared interests and shaping strategic goals.  \n\n\n\nShe has a proven track record of delivering on-time\, on-budget projects that exceed expectations. Her initiatives\, including On the Table and Gallery 37 (now After School Matters)\, have been successfully replicated in cities across North America\, Europe\, and Australia. A long-time Chicago resident she is now based in Berkeley\, CA\, In her free time she is an avid hiker and flea market enthusiast. 
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/driving-social-change-through-business-events/
LOCATION:Zoom
CATEGORIES:PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/02/04163457/Driving-Social-Change-Webinar_1500x500-2.png
END:VEVENT
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DTSTART;TZID=America/New_York:20250221T123000
DTEND;TZID=America/New_York:20250221T133000
DTSTAMP:20260513T182426
CREATED:20250105T152045Z
LAST-MODIFIED:20250203T184320Z
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SUMMARY:Designing Events That Drive Impact
DESCRIPTION:Join us on Friday February 21 for From Basics to Breakthroughs\, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes\, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful\, immersive\, and cost-effective events. \n\n\n\nIn this session\, learn to maximize your attendees’ engagement and increase your organization’s ROI/ROE with easy\, moderate and advanced strategy tips from an event design expert. Learner outcomes include a framework for thinking about effective meeting design and insights into maximizing the effectiveness of every event\, every time. \n\n\n\n\nRegistER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nAmanda Armstrong\n\n\n\nAmanda Armstrong has been recognized among the top five Women of Influence by Meetings Net Magazine and as one of the 50 Most Influential Meeting Professionals by MPI. As Senior Vice President of Communications and Industry Relations at Encore\, she oversees strategic communication efforts and enhances the company’s industry presence. \n\n\n\nActive in the events industry\, Armstrong serves on the Event Industry Council’s APEX Critical Response Task Force and the Event Leaders 100 think tank. She previously chaired MPI’s International Board and held advisory roles with Hyatt Hotels and the St. Louis Convention & Visitors Commission. \n\n\n\nBefore Encore\, Armstrong led global meetings and travel at Enterprise Holdings for 14 years. A University of Colorado graduate\, she holds CMP\, CTE\, and CED certifications. Outside work\, she enjoys outdoor adventures\, traveling\, and sailing with her husband\, Jon. Her industry roots trace back to calling shows alongside AV professionals at the tech table. \n\n\n\n\n\n\n\n\n\n\n\nTammy Moore\n\n\n\nMODERATORTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\nVenue:
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/designing-events-that-drive-impact/
LOCATION:Online
CATEGORIES:LinkedIn Live,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/01/30120456/Encore-Series-Session-4.png
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DTSTART;TZID=America/New_York:20250214T123000
DTEND;TZID=America/New_York:20250214T133000
DTSTAMP:20260513T182426
CREATED:20250105T154347Z
LAST-MODIFIED:20250203T184401Z
UID:10000010-1739536200-1739539800@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Beyond the Buzzwords: Building Engaging Event Experiences
DESCRIPTION:Join us on Friday February 14 for From Basics to Breakthroughs\, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes\, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful\, immersive\, and cost-effective events. \n\n\n\nIn this session\, discover how “immersive” has become an industry buzzword that is no longer reserved for just high-end consumer brand activations. Learn how everyday event technology – particularly for audio and visual—can increase your attendees’ immersion in the content and increase the impact of your content. \n\n\n\n\nRegistER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nChris Baron\n\n\n\nChristopher Baron brings over 30 years of experience in live events\, technical theatrical production\, and IT systems. Having started his career working in theater\, he later gained a Bachelor of Fine Arts degree in Technical Theatre Production from Toronto Metropolitan University. His passion for IT and technology\, coupled with his experience in theatre and live events\, cultivated his deep understanding of event technology. Joining Encore in 2007\, he is currently serving as Senior Director of Innovation where he leads an innovative team of digital production experts.  \n\n\n\n\n\n\n\n\n\n\n\nTammy Moore\n\n\n\nMODERATORTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\nVenue:
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/beyond-the-buzzwords-building-engaging-event-experiences/
LOCATION:Online
CATEGORIES:LinkedIn Live,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/01/30120003/Encore-Series-Session-3.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250131T123000
DTEND;TZID=America/New_York:20250131T133000
DTSTAMP:20260513T182426
CREATED:20250105T154537Z
LAST-MODIFIED:20250127T154946Z
UID:10000011-1738326600-1738330200@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Event Tech That Delivers Results Without Breaking the Bank
DESCRIPTION:Join us every Friday from January 24 to February 21 for From Basics to Breakthroughs\, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes\, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful\, immersive\, and cost-effective events. \n\n\n\nIn this session\, listen to “real talk” about what event technology will drive your event effectiveness without driving up your budget. Learn about new (or often forgotten) event technology to increase the “wow” factor for your meetings and events. \n\n\n\n\nRegistER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nJuan “Chuck” Perez\n\n\n\nWith over 19 years of experience in the events and audiovisual industry\, Juan “Chuck” Perez has established himself as a highly respected leader within Encore (formerly PSAV). Chuck’s journey with the company began as a technician\, where he honed his expertise in AV technology and event support. His dedication\, technical skills\, and commitment to delivering exceptional service led him to progressively take on greater responsibilities. \n\n\n\nToday\, as the Senior Director of Sales at one of Encore’s largest serviced venues\, Chuck oversees all sales operations\, working closely with clients and teams to ensure successful\, seamless events. His ability to blend deep industry knowledge with a client-focused approach has made him a valuable asset to both his clients and the Encore team. Throughout his career\, Chuck has been instrumental in driving growth\, cultivating strong client relationships\, and ensuring the highest standards of service at one of the most high-profile locations within the Encore portfolio. \n\n\n\nChuck’s passion for technology\, combined with his extensive experience in event solutions\, has made him a leading figure in the audiovisual services sector\, committed to helping clients create memorable experiences. \n\n\n\n\n\n\n\n\n\n\n\nTammy Moore\n\n\n\nMODERATORTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\nVenue:
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/event-tech-that-delivers-results-without-breaking-the-bank/
LOCATION:Online
CATEGORIES:LinkedIn Live,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/01/23170028/Encore-Series-Session-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250130T123000
DTEND;TZID=America/New_York:20250130T133000
DTSTAMP:20260513T182426
CREATED:20250108T225810Z
LAST-MODIFIED:20250127T154759Z
UID:10000012-1738240200-1738243800@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:State of the Industry: 2025 Business Event Trends and Forecasts 
DESCRIPTION:Dive into the future of event planning as we explore what’s on the horizon for 2025. From the buzz around micro-events to the green revolution in event practices\, discover how shifting consumer expectations are redefining the event experience game. We’ll also unpack how AI continues to shake things up in event management. Don’t miss this chance to access game-changing insights that’ll help you align with your participants’ values\, dial up the personalization factor\, and streamline your operations. Walk away with a toolbox full of strategies to keep you ahead of the curve!  \n\n\n\nLearning Outcomes  \n\n\n\n\nUnderstand Consumer-Driven Trends: Explore how consumer behaviors\, such as the preference for personalized\, sustainable\, and intimate experiences\, are reshaping event formats and participant expectations. \n\n\n\n\n\nLeverage AI and Technology: Discover the expanding applications of AI in event planning\, including matchmaking\, participant engagement\, and operational optimization\, while recognizing the unique value humans bring to the process. \n\n\n\n\n\nAdapt to Economic Pressures: Learn strategies to navigate budget constraints\, inflation\, and staffing challenges while maintaining high-quality participant experiences. \n\n\n\n\n\nTriple Bottom-Line Impact: Discover how to nurture and support sustainability best practices. We’ll explore practical ways to make a real difference for people\, the environment\, and your bottom line—no matter where you are on your green journey.   \n\n\n\n\n\nREGISTER NOW\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nHOST & MODERATOR\n\n\n\nTammy Moore\, CMP\, CMM | PCMA Event Leadership Institute\, Senior Director   \n\n\n\nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\nDr. Aurora Benton\, Founder and Chief Change Agent\, Astrapto LLC   \n\n\n\nDr. Aurora Dawn Benton is Founder and Chief Change Agent of Astrapto LLC\, which exists to advance positive impact in hospitality\, events\, and travel. Her passion is to make sustainability practical and approachable for people whose main job is not sustainability\, but who have a passion to improve social and environmental performance in their operations and supply chains. Aurora loves helping people realize their potential while discovering a greater purpose for good in business. She has helped over 130 young professionals launch green teams and perform sustainable procurement audits. Her clients include World Wildlife Fund\, Sodexo Live\, Baltimore Convention Center\, Green Seal\, the Events Industry Council\, Accor\, Hilton\, and Direct Travel. She has been a thought leader and volunteer in hospitality industry organizations\, including a task force for Sustainable Events Standards and the Global Sustainable Tourism Council. Aurora has a Doctorate in Business Administration in Social Impact Management.  \n\n\n\n\n\n\n\nCaitlin Fox |  Vice President and Marketing Strategist\, mdg\, A Freeman Company  \n\n\n\nCaitlin Fox holds the position of vice president and marketing strategist at mdg\, a top-tier marketing and public relations agency\, specializing in audience acquisition. With her team\, she crafts effective solutions that boost event attendance and exhibitor participation for leading events in various categories. Armed with two Master of Business Administration degrees in Marketing and International Business\, she frequently shares her expertise at industry events and has played a crucial role in driving and managing the agency’s ongoing success.  \n\n\n\n\n\n\n\nMichelle Russell | Editor in Chief\, PCMA  \n\n\n\nMichelle Russell has been the editor in chief of PCMA Convene since 2003\, where she continues to lead a team of talented editors and writers to produce award-winning content across various platforms\, with the goal of sharing knowledge with — and inspiring — the global business events professional community.   \n\n\n\n\n\n\n\nVeemal Gungadin | Founder and CEO of Gevme  \n\n\n\nVeemal Gungadin is the founder & CEO of Gevme\, a modern omnichannel event platform headquartered in Singapore. He graduated from the National University of Singapore in 2003 with a Bachelor in Computing. \n\n\n\nAt Gevme\, Veemal leads product vision and strategy\, powering thousands of organizations and hundreds of thousands of events annually. \n\n\n\nHis innovations include Spark\, an AI event concierge boosting event professionals’ productivity. \n\n\n\nVeemal serves on the Board of Directors at PCMA and as VP of Digital & Innovation at SACEOS\, driving digital transformation for Singapore’s events industry.
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/state-industry-2025-business-event-trends-forecasts/
LOCATION:Zoom
CATEGORIES:PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2025/01/09174332/State-of-the-Industry-Webinar-1.png
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DTSTART;TZID=America/New_York:20250124T123000
DTEND;TZID=America/New_York:20250124T133000
DTSTAMP:20260513T182426
CREATED:20250104T190529Z
LAST-MODIFIED:20250106T122134Z
UID:10000007-1737721800-1737725400@staging-pcmainstitute.tangiblelaunchpad.com
SUMMARY:Behind the Scenes: Production Secrets Every Planner Should Know
DESCRIPTION:Join us every Friday from January 24 to February 21 for From Basics to Breakthroughs\, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes\, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful\, immersive\, and cost-effective events. \n\n\n\nThis session is a great start for those new to working with a production team for general sessions as well as pros looking for insider tips\, tricks and a refresher on “production-speak.” \n\n\n\n\nRegister Now\n\n\n\n\nMeet the Speakers\n\n\n\n\n\n\n\nJohanna Walsh\n\n\n\nAs the Vice President of Event Production\, Johanna brings 20 years of experience leading complex events from Davos to Dreamforce. Passionate about production\, she ensures her team has the tools to make the process of planning your event as flawless as the end result. \n\n\n\nJohanna is an experienced leader of cross functional event teams with an entrepreneurial spirit and proven ability to drive multi-year\, fast-paced programs from start to finish. She specializes in strategic planning\, flawless execution\, and developing solutions for complex operational challenges. She resides in Cincinnati\, Ohio with her mini–schnauzer Romeo and recently received her MBA from Georgetown University. \n\n\n\n\n\n\n\n\n\n\n\nTammy Moore\n\n\n\nMODERATORTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \n\n\n\nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \n\n\n\nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\n\n\n\nVenue:
URL:https://staging-pcmainstitute.tangiblelaunchpad.com/event/behind-the-scenes-production-secrets-every-planner-should-know/
LOCATION:Online
CATEGORIES:LinkedIn Live,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2024/12/18092245/Encore_Series_S1.png
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