Protected: Event Measurement & Analytics (EMA-FA23-Intel) | Customized Learning Experience

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This course closed on February 7, 2025.

Lessons

Welcome!
- Important Dates – EMA-FA23-Intel
- About Your Instructors
- About Your Course
- VIRTUAL SESSION DETAILS & ZOOM LINKS
- Completing Your Course
- Final Exam Format & Re-Take Options
Live Session Recordings
- 12.6.23 Training 1 (02:14:13)
- 12.11.23 Training 2 (02:47:40)
Module 1A | Strategy: The Big Picture
- Module 1 – Worksheets, Templates & Slides
- Introduction & Welcome *Optional* (04:47)
- How Data Drives Decision Making *Optional* (06:53)
- Why Acting on Analytics Is Important *Optional* (13:39)
- Using Data to Craft A Story About Your Event *Optional* (05:43)
- Case Study: Attrition *Optional* (29:59)
- Case Study: In Person vs. Hybrid vs. Virtual Events *Optional* (10:00)
- Case Study: Event Fees *Optional* (06:11)
Module 1B | Statistics 101: Terms & Tools of the Trade
- Introduction & Ethos *Required* (02:39)
- Qualifying Data Capture *WORKSHOP 1 PREREQUISITE* (21:01)
- Common Data Concepts: Terms, Statistical Significance & Sample Sizes *Required* (13:03)
- Funnel Conversion Tracking and A/B Testing *WORKSHOP 1 PREREQUISITE* (14:43)
- Common Types of Charts & Graphs *WORKSHOP 1 PREREQUISITE* (26:19)
- Creating Sample Charts *Required* (10:08)
- Week 1 Quiz
Module 2A | Data Types: What to Measure & Why
- Module 2 – Worksheets, Templates & Slides
- Transactional vs. Qualitative Data *WORKSHOP 1 PREREQUISITE* (18:26)
- Company Level vs. Individual Level Metrics *WORKSHOP 1 PREREQUISITE* (16:26)
- Finding the Diamond in the Rough: What Data Has Value? *WORKSHOP 1 PREREQUISITE* (20:53)
- Should your Data Be Shared? *Required* (24:28)
- Identifying Your Data Assets – Creating a Data Map *WORKSHOP 1 PREREQUISITE* (05:09)
- Data Do’s and Don’ts *Required* (03:32)
Module 2B | Sample Data Metrics
- Registration Metrics *Required* (17:03)
- Attendee Marketing Metrics *Required* (11:15)
- Session & Content Metrics *Required* (12:02)
- Networking Metrics *Required* (10:59)
- Exhibitor & Sponsorship Metrics *Required* (14:38)
- Survey & Feedback Metrics *Required* (12:46)
- Week 2 Quiz
Module 3A | Data Ownership, Security & Privacy
- Week 3 – Worksheets, Templates and Slides
- Who Owns the Data? *WORKSHOP 2 PREREQUISITE* (18:49)
- Data Security & Stewardship *WORKSHOP 2 PREREQUISITE* (07:25)
- Data Privacy *WORKSHOP 2 PREREQUISITE* (12:57)
- What to ask: Vendor and Planner Privacy Checklist *Required* (07:56)
Module 3B | Data Collection
- Data Collection: Sources of Event Data *WORKSHOP 2 PREREQUISITE* (18:29)
- Using Data for In-Event Adjustments *WORKSHOP 2 PREREQUISITE* (04:46)
- Avoiding Data Pitfalls *Required* (08:49)
- The Role of Spreadsheets *Required* (02:55)
Module 3C | Designing & Analyzing Effective Surveys
- Designing Surveys that Work *WORKSHOP 2 PREREQUISITE* (11:11)
- Tips for Maximizing Survey Response Rates *Required* (04:28)
- NPS Scores *WORKSHOP 2 PREREQUISITE* (05:03)
- Week 3 Quiz
Mid-Course Survey
- Mid-Course Survey
Module 4 | Interpreting & Sharing Data
- Week 4 – Worksheets, Templates and Slides *Optional*
- Interpreting the Data: Event Measurement & ROI *Optional* (16:03)
- Identifying Audience Personas *Optional* (09:15)
- Effectively Using Personas *Optional* (09:51)
- Establishing Measurable Goals & KPIs *Optional* (08:52)
- What do KPIs Look Like? *Optional* (09:52)
- Calculating ROI *Optional* (18:23)
- Reporting to the C-Suite *Optional* (08:36)
- Reporting to Sponsors & Exhibitors *Optional* (08:02)
- Week 4 Quiz
Module 5A | Data Cleaning & Enrichment
- Week 5 – Worksheets, Templates and Slides
- Data Cleaning & Enrichments *Required* (20:55)
Module 5B | Data Integrations
- Data Integrations *Optional* (07:13)
- Integrations with Event Platforms *Optional* (12:57)
- Tips for Data Integration *Optional* (07:19)
- Building Your Dashboard *Optional* (10:40)
Module 5C | Getting Started
- Getting Started When Resources Are Limited *Optional* (05:27)
- The 80-20 Rule *Optional* (04:59)
- First Principles Thinking *Optional* (03:18)
- Making Data a Habit *Optional* (02:19)
Capstone Assignment (optional)
- Capstone Assignment Overview (06:20)
- Capstone Assignment Part 1
- Capstone Assignment Part 2
- Capstone Assignment Part 3
- Capstone Assignment Part 4
- Capstone Assignment Part 5
Completing Your Course & Earning Your Credential
- Final Exam Instructions
- EMA Final Exam
- Post-Course Survey
- Completing Your Course & Special Offer
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Protected: Event Measurement & Analytics (EMA-FA23-Intel) | Customized Learning Experience

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