PCMA Institute Blog

  • The Hollywood Staffing Model

    When they make a movie in Hollywood (or anywhere, really), nobody who works on the film is a permanent employee. Everyone is brought in, often as independent contractors, for a fixed amount of time until the movie is finished. Then they all go…

  • The Rise of Event Planner 3.0

    Most event planners go through their careers reacting to assignments given to them by their bosses or clients. Someone says, “We’re doing an event. Here are the details. Go work your magic.” And to be fair…

  • The Best Way To Sell – Don’t

    For all the event industry salespeople who have either heard the discussions about enhancing the attendee experience or are living on another planet, here’s a selling idea to truly enhance the attendee experience: don’t sell them. Ok, then what…

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