New Spanish-language learning
PCMA Institute now in Spanish for Latin America’s event leaders.
Ahora disponible en español — Para los líderes de eventos de Latinoamérica.
PCMA Institute has partnered with Incubatour to deliver professional event industry training in Spanish for the first time, bringing internationally aligned curriculum to destination managers, event organizers, convention bureau professionals, and emerging MICE leaders across Latin America.
Course lineup
Six focused courses designed for practical business events work.
Each course is 5 hours, 100% on-demand, includes a certificate, and is available for $120 USD or from $10/month through Hotmart.
Qué es la Industria de Reuniones
Core foundations for professionals entering or expanding their work in the meetings and events.
Operación y Estándares
Operational best practices and standards that help teams professionalize event delivery.
Bidding Process
A practical look at how destinations and organizations compete for and win business events.
Experiencias Turísticas
How to shape memorable experiences that connect tourism, place, and event value.
Marketing para Destinos
Marketing strategy and positioning for destinations that want to grow event visibility and demand.
IA aplicada a la Industria
Applied AI and innovation concepts for events professionals working in a changing market.
About the partnership
Two trusted organizations, one shared goal.
PCMA Institute is the education division of PCMA, supporting professional development for business events leaders through globally aligned learning opportunities.
Incubatour brings more than 20 years of experience advancing the Latin American MICE industry through innovation and professional development.
Who it's for
Built for professionals shaping destinations, events, and industry growth.
Tourism and destination professionals building stronger event-driven strategies.
Event organizers looking to professionalize operations and expand capability.
Convention bureaus and DMOs seeking to attract more international events.
Entrepreneurs entering the MICE industry and building new expertise.
Subscriber benefit
Already a PCMA Institute subscriber?
Annual subscribers receive a 10% discount on all Incubatour Spanish-language courses. The intended experience is simple: log in, retrieve the discount code, and enroll.
