Event Education

  • Proving Your Value with Digital Credentials

    Last month I moderated a roundtable for heads of in-house event departments, and one of the main issues to arise was the challenge of proving the value of in-house planners. “Executives in my company still don’t know what we do,” said one person. “They think they could just…

  • The Best Way To Sell – Don’t

    For all the event industry salespeople who have either heard the discussions about enhancing the attendee experience or are living on another planet, here’s a selling idea to truly enhance the attendee experience: don’t sell them. Ok, then what…

    • End of content

    End of content

    Share This