Will your audience pay to attend a virtual event?
If so, how much should you charge?
If it’s a free event, how does that impact your return on investment?
These are just a few top-of-mind questions on every event organizer’s mind when it comes to the paid versus free discussion.
As long-time leaders in education and insights for meeting and event professionals, the Event Leadership Institute is launching the “Virtual Event Pricing & Economics in the COVID Era” study.
This initiative aims to gather virtual event pricing benchmark data across different industry types and event types from those who have pivoted formerly in-person events to virtual formats.
The survey will take 5-10 minutes to complete. Responses will be kept anonymous, with results shared in aggregate form.
Please only respond to this survey if your organization transitioned a formerly in-person event to a virtual format this year. If you’ve pivoted several virtual events, please respond for a single event only and complete separate surveys for any additional virtual events you wish to share.
